What Is Social Media Marketing?

Social media marketing refers to the process of gaining traffic or attention through social media sites.

Social media itself is a catch-all term for sites that may provide radically different social actions. 

For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, on the other hand, is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.


Why would a search marketer — or a site about search engines — care about social media? The two are indeed very closely related.

Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Therefore, social media can also help build links that in turn support SEO efforts.

What is SEO? Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.

Many people also perform searches at social media sites to find social media content. Thus, social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine.

Nowadays, you may notice a lot of advertisers use various social media platforms such as the following:

  • Facebook
  • Instagram
  • Twitter
  • Pinterest
  • Linkedin
  • TikTok
  • YouTube & more!

These social media marketing tools are extremely relevant to the growth of their businesses. If you are planning to start a business or would like to expand your business’ growth, you may try using these tools as well.

Indeed, people nowadays can definitely create online passive income anywhere, anytime through Social Media Marketing.

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